About us
Welcome to our website!
SIA “Beauty Baltikum” is a Latvia-based company with many years of experience in the beauty industry. The company was founded in 1995, and we have recently celebrated our 30th anniversary. Thirty years is more than just a number — it is experience shaped by countless moments, people, ideas, and the courage to move forward step by step.
Three decades ago, we began our journey with a single idea. Over time, as our field of activity evolved, a new vision and purpose emerged. For more than 20 years, we have been among the pioneers of the beauty industry in Latvia, continuously developing and adapting to the demands of the industry.
We have been operating in the professional beauty market in Latvia since 2002, and since 2006 also in Lithuania. From our very first day until today, we have experienced change, growth, expansion, and the discovery of new opportunities. Most importantly, we have remained true to the values that have guided us to where we are today.
Beauty Baltikum is the official representative of premium professional cosmetic brands in the Baltic region, offering only trusted, effective, and scientifically proven brands:
-
Janssen Cosmetics (Germany) — effective, high-quality professional cosmetics for both salon treatments and home care;
-
INSPIRA Cosmetics (Germany) — premium professional cosmetics with outstanding performance for professional and home use.
Our Mission and Values
Today’s clients are knowledgeable and discerning, carefully evaluating information, reviews, and recommendations while seeking products that meet high quality standards and offer fair value for money. As early as 1996, we identified the core values that continue to guide our work today:
-
High quality
-
Caring and responsible approach
-
Fair competition
Our mission is to expand knowledge about the proper and effective use of professional cosmetics both in beauty salons and at home, while purposefully developing and increasing the recognition of the brands we represent among a wide audience.
Looking to the Future
As we celebrate our 30th anniversary, we sincerely thank everyone who has been part of our journey — clients, partners, colleagues, family, and friends. You are our strength. Without you, this journey would not have been possible.
With confidence and optimism, we look to the future, believing that our cooperation will continue and bring new achievements, joy, and creative fulfillment. Beauty will remain our shared work and our shared story.
Looking ahead, we plan to delight our clients with new products and new brands, and we already look forward to sharing exciting news with you very soon.